Hey everyone, what are your thoughts on Magento’s built-in customer management features? Are they good enough for handling customer data and sales pipelines, or is it better to integrate a dedicated CRM system? I’m wondering if the additional cost of a CRM is justified for smaller businesses.
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Magento’s built-in customer management features are decent, but a CRM system is often a better choice for scalability. Services like amasty service specialize in advanced solutions, making CRM integration seamless. For smaller businesses, the additional cost is justified when you consider the automation, reporting, and customization options CRMs provide, which are superior to Magento’s native tools.